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GEC Watch: Star Plus, Colors take huge leap as others lose viewership

Star Plus primetime grows to a 3 year high with Diya Aur Baati Hum crossing 12 million TVTs. Boss premiere on Colors yields 8.6 million TVTs in Week 47 of TAM 2013

In full swing

According to CEO Uday Shankar, the network’s multi-pronged investment in creating a wide berth of senior talent and approaching content with a differentiated view has allowed it to define new trends and set the agenda for the industry.

“Our USP is our tie-ups with Hollywood Studios”

Star India, GM English & Bengali channels, Kevin Vaz gives his perspective on Star Movies’ play in India's English movie channels’ space.

YES Bank is associate sponsor for Hockey India League

Star Sports broadcasted Hockey India League signs a long term associate sponsorship deal with YES Bank.

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