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Star Sports launches array of shows

Nitin Kukreja, Head of Sports Business, Star India, said, “The consumption of sports till date has been limited to big live events. We however would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports program

GEC Watch: With 5 fiction shows in top 10, Star Plus expands leadership in non-fiction

Opening at 6,034 TVT, Nach Baliye 6 on Star Plus was most viewed non-fiction show in Week 45 just after Comedy Night with Kapil on Colors’s Sachin Redux

Star India head of digital business Ajit Mohan says, “With the project, we wanted to give fans something special. Almost everybody in the media industry is running a special series on the cricketer but we wanted to create a memorabilia of sorts. Something that is easy to consume and something with which everyone can relate.”

STAR Sports 3 beefs up non-live programming

STAR India has now announced the launch of four shows on the newly named STAR Sports 3. Interestingly, two of the four new shows will be built around cricket, while one will talk exclusively about hockey.

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