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The three organizations said in a joint statement, "The launch of Indian Super League has generated an overwhelming response not only in India but also in the overseas market over the last two weeks. Many proposed League partners and stakeholders have reached out to the organizing committee with suggestions.”
Gaurav Banerjee, Executive Vice President Content Strategy, Star India said, "Dancing takes a bold turn this season with the new Nach Baliye. Shilpa, Sajid and Terrence are back with eleven new celebrity couples. The chemistry between the couples and romance will set the stage on fire making it a must watch! Each act is being conceived to show you a vibrant and exciting expression of love. There is nothing subtle about this season."
Sachin Tendulkar's farewell Test match series could fetch big ad revenues for the broadcaster, STAR Sports India.
Diya Aur Baati Hum won five awards – Best Actor Drama (Anas Rashid), Best Actress in a Supporting Role (Neelu Waghela), Best Dialogues (Raghuvir Shekhawat) and Best Teleplay (Seema Mantri).