Telling the world

Star India CEO Uday Shankar, the brain behind the success of the Pro Kabaddi League, says, "We are very excited about kabaddi, but these are early days. We believe in building content on a long term basis and our positions and moods don't swing based on day one ratings! We strongly believe in the potential of kabaddi and that is the reason we are working so hard to build it. Kabaddi has every ingredient, including skill, strategy and speed, to emerge as a serious sport and win a fan following. T

Mr. Nikhil Madhok, Sr. VP Marketing & Programming Strategy says, “In many ways Nisha and her cousins represent the Star Plus of today - young, energetic, wanting to break the mold and do something new. They respect Dadaji and their elders but don't always agree with their stereotypical views. The show not only captures the unexplored but extremely interesting dynamic between cousins, but also deals with issues of today's youth and their desire to challenge stereotypes”

Ajit Mohan, Head of Digital Business, STAR India added here, “We have built Starsports.com as the most compelling destination for fans in India to follow sports on a mobile screen and the best platform for advertisers to reach an attractive audience on digital. This programme is a new innovation for us to understand the possibilities of being present whenthe conversations are happening on Twitter.”