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Star’s programming head (fiction) Danish Khan said, “The most important thing about the show is that even though it is set in a small town, it has broken the stereotype that one cannot pursue his/her dreams after marriage.”
Bollywood actress Priyanka Chopra hosts an episode of Life OK’s popular crime docu drama, Savdhaan India – Mumbai Fights Back.
Kevin Vaz, Business Head, English Cluster, Star Jalsha and Jalsha Movies at STAR India stressed on the need for channels in the English Entertainment genre to evolve and showcase fresh content as well as establishing a connect with the right set of audiences.
According to Kevin Vaz, business head, English channels, STAR Jalsha and Jalsha Movies, STAR India, the data over the past three-four months shows that 50 per cent viewers of the channel belong to SEC A and 72 per cent reside within the top four metros. "The second phase of digitisation has helped us in a big way," says Vaz