Telling the world

Twitter saw more than 6.05 million tweets sent about the game on different hashtags in just 12 hours of the broadcast of the event.

Kevin Vaz, Business Head for English Channels, Star Jalsha and Jalsha Movies at Star India,talks about the channel’s strategy, programming, viewership accretion and more.

Life OK general manager Ajit Thakur said, “Like Life OK, Akshay Kumar too has successfully managed to challenge the status quo with his constant need to push the envelope and move beyond the common. It was this need to challenge the norms and do something different that brought us together. Through our show ‘Dare 2 Dance’, we hope to bring yet another unique and unimaginable concept to our audience.”