Telling the world

Colors holds No. 3 position despite a decline in viewership. Sony and SAB TV also lose eyeballs.

Debarpita Banerjee,VP - Marketing and Communication, at National Geographic and Fox International Channels says, "We have revamped our channel primarily because being leaders of both travel and lifestyle and English entertainment, it was necessary to reinvent, so as to grow the category. Also, it gave us the opportunity to align with the global brand Fox Life."

Star India - one of India’s leading broadcast players, is undoubtedly taking a big step forward to enter this segment and leverage the existing opportunity.