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Uday Shankar, CEO, STAR India, said reiterating his belief that TAM ratings cannot be the sole determinant of the success of a show.
We are not as smart as we think we are. Want proof? Watch the recent episode of Satyamev Jayate on “elder abuse, senior citizens and their life?”
What goes on inside the mind of Uday Shankar, Star’s CEO and the man who created the concept.
IN MAY, Aamir Khan, started hosting a first-ofits-kind TV show, Satyamev Jayate, that deals with large social problems and has become a national sensation.
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