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Channel V redefines prime time to woo the youth

Prem Kamath, head, Channel V, states that the early prime time slot, 6 pm onwards, is a strong band for the younger generation, which is the target audience for the channel.

ESPN-STAR wish costs $1.5 million

For the first time in the history of Champions League T20, official TV rights holders ESPN-STAR Sports will pay for the tournament’s qualifying round this year — a cool $1.5 million.

Channel V launches new show The Buddy Project

Prem Kamath, Executive VP & GM, said “We are very excited to launch our latest endeavour at storytelling – The Buddy Project.

Star lands lucrative Indo-Pak TV rights

Star's big bet on India cricket seems to have got the blessings of the two arch rival nations as India and Pakistan return to the playing arena to compete against each other after a gap of over five years.

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