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TV soaps to cash in on middle class family tales

Ajit Thakur, general manager of Life OK says, "Middle class people comprise majority of the audiences.

About 100,000 people dialled in to speak to Aamir

Aamir Khan is a man with the Midas touch. As the first episode of his debut TV show Satyamev Jayate was aired, about 100,000 people dialled in to speak to the superstar to initiate a serious discussion on social issues facing the nation.

The do-good show

Has public service broadcasting returned to Indian television?

Satyamev Jayate: What it took to make the largest marketing campaign

Gayatri Yadav, Executive VP, Marketing, tells BestMediaInfo that Star India pulled out all stops in a multi-dimensional marketing initiative that will run all through the durimg...

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