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Life OK to ride on the sleeve of Team CSK

According to Mr Ajit Thakur, GM, Life OK, “When India Cements offered this sponsorship, we saw it as an opportunity. It may not be the regular stuff that a GEC channel does.

Secretive Aamir Khan turns TV studio into Fort Knox

Considerable hype is automatically generated over any new project Aamir Khan takes up, so it is understandable that the superstar is exercising utmost caution to ensure his television debut doesn't get over-exposed.

Aamir to the core

In this case, he has efficiently played out the character of the programme’s otherwise unseen content. It’s sincere, candid and provocative, minus any shallow celeb razzmatazz

Brands that score

There is a direct co-relation between India’s performance and the sports industry in India. This co-relation, was questioned by Star’s acquisition of Indian cricket rights for the next six years for R40 crore a match.

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