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Star Sports acquires TV rights to Mahindra’s kabaddi league

Star India COO Sanjay Gupta said, “Our association with kabaddi is in line with our stated objective of transforming the sports landscape and enabling the growth of a multi-sport culture in India. Pro Kabaddi will build an ecosystem that can potentially take this game to the next level. We plan to offer an immersive and engaging experience for kabaddi viewers.”

Tycoons get ready to grab a piece of kabaddi pie

Sanjay Gupta, chief operating officer, STAR India, said, “Our association with kabaddi is in line with our stated objective of transforming the sports landscape and enabling the growth of a multi-sport culture in India. Pro Kabaddi will build an ecosystem that can potentially take this game to the next level. We plan to offer an engaging experience for the kabaddi viewers.”

2.6 crore watched Satyamev Jayate 2

Satyamev Jayate’s second season’s launch episode was watched by 2.6 crore Indians as per TAM data, Star India said in a statement

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