Telling the world

Kareena will champion the use of Channel V's 'VithU' app, which is a Star network initiative

Vijay Singh, CEO Fox Star Studios said, “2013 has been a year building a pipeline for 2014,” he said. “One of the key changes has been to move away from an acquisition to a development model. It takes between 12 and 18 months to do that. We have got to make films that creatively push the envelope but are also commercially sensible. It’s so easy to lose your shirt in this business.”

?Star Plus managed to further strengthen its hold on fiction this week, with seven shows in the top 10 list.