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Says a STAR Spokesperson “Star World Weekend Binge will mark a new beginning and set a new trend for consuming content in India and to support this innovative initiative, we have ensured that no stones are left unturned with the marketing of this property. Our objective was to create a differentiated marketing campaign and developing a mascot like Binge Baba is a step in that direction. The character has already gained popularity amongst our core target audiences on digital and we are very excited with the positive response and sentiments that are being built for this weekend innovation of ours.”
They joined hands with Star Movies to compose a song for the 'Save The Future of Mankind' movement which aims to empower the youth to stand against gender inequality and remind the youth the power of being a superhero in day to day life through this movement.
Star India, which owns the mobile and internet rights for the popular cricket club property Indian Premier League (IPL), says that it expects to generate nearly 500 million views, from 100 million fans, before the close of the tournament. This is a significant jump from 60 million views, from 28 million fans, in the previous year.