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Uday Shankar, Star India CEO, said: “Star Plus has constantly worked to redefine the role of Television as an agent of social change. Our aspirational content has especially resonated with the women of this country and has influenced their changing role in society. On this Raksha Bandhan, Star Plus will be presenting Girl Rising – Woh Padegi, Woh Udegi, a ground-breaking film designed to inspire a billion imaginations. We believe that the happiness of a nation depends on how we treat our daughte
Uday Shankar, CEO of Star India, tells Srabana Lahiri that changing people's 'rustic' perception about kabaddi and packaging it in a smart and modern, easily consumable format was a challenge, but now Pro Kabaddi League (PKL) is a runaway success with 60% viewership increase in Season 2.
Uday Shankar, CEO of Star India, is a sports lover who dabbled in a lot of sports, but jokes that he was so bad at all of them that he "decided to become a journalist". Through his journey from journalist to CEO, his personal favourite remains cricket, though all his energies nowadays are focused on growing the non-cricket sports market.
The journey of Star India has been a story of rise and rise. Just now, its focus on creating premier non-cricket sports properties, and infrastructure to back them up, has paid off, and its newly launched video-streaming app Hotstar is a hit.