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The channel has tied up with Farhan Akhtar, Vishal Dadlani and Skrat for a music video for the television premiere
Sanjay Gupta, COO, Star India said, “The ICC Cricket World Cup 2015 witnessed unprecedented viewership in India, both on TV and digital. The tournament logged record views on digital from the opening day itself and broke the internet during the India Pakistan game. Mobile has emerged as a preferred platform for the 87 million Indians, and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on hotstar.”
Hotstar will stream all the 60 games of the Indian Premier League and Star expects the platform to cross 100 million fans by the end of the tournament.