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James Murdoch, co-chief operating officer, 21st Century Fox said, “And if we keep innovating and investing in putting more creative and innovative content on screen, Star India will become a $1 billion Ebitda business by the turn of the decade.”
The growth is primarily due to the birth of new sports leagues – Indian Super League (ISL), Pro Kabaddi League, World Kabaddi League, Champions Tennis League and Indian Premiere Tennis League (IPTL). FIFA was a big influence on the growth in TV spends.