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Star Sports consistently featured amongst the top conversations on #CWC15 with their popular videos series that started with the India vs Pakistan group game.
Star Plus retained its leadership position followed by Colors at No. 2. Zee TV strengthened its position at No. 3 while the No. 4 channel, Life OK, witnessed decline in its viewership.
Uday Shankar, chief executive officer CEO, STAR India, said "Fittingly for an event of such scale, STAR India took the game of cricket to the next level redefining the viewer experience. The fans’ unflinching faith and passion for the game has spurred our efforts to make this World Cup bigger and better than ever before.”