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Consumer choices to shape monetization models in digital media

Ajit Mohan, head, digital, Star India said, “The bottomline is that Indians are willing to pay for content that they want to consume.”

Star India’s Sanjay Gupta shares broadcast mantras at FICCI 2015

Sanjay Gupta, COO, Star India, was speaking at ‘Vision 2020 – laying a transformative roadmap for Indian Broadcasting’ with other leaders from the M&E industry and MIB and TRAI in a thought-provoking discussion moderated by celebrated media writer Vanita Kohli Khandekar.

Star GIMA Awards and Comedy Nights rake in ratings for Star and Colors

Star Plus saw ratings increase to 624 million GVTs from 592 million GVTs in week 11.

India will shape mobile innovation: Ajit Mohan

Commenting on the success of the venture, Ajit Mohan, Head, digital, Star India said, “Hotstar is not free. The content needs data and the consumers are paying premium rates to see content and hence the myth is baseless.”

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