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GEC Watch: Colors grabs 3 shows in weekday top 10; Zee TV retains top slot

Star Plus continues to dominate weekday programming with five shows in the top 10. Colors’ Ashoka enters the elite list in Week 12 of TAM 2015.

5 Organizations That Gained The Most From This World Cup

This World Cup has seen explosive batting, aggressive fast bowling and games that were decided in the last over. It has been a fest of exciting, top class cricket.

Broadcaster Star makes money, despite India’s loss in semi-final

Media planners said the official broadcaster Star India may not see any significant impact in term of ad sale revenues for the final as it would have been left with little inventory. However, the final match may see a drop in interest back home.

India's ouster puts a dampener on ad enthusiasm for finals

Media planners say ad rates will continue to hover in the region of about Rs 20 lakh per 10 seconds, the rate during the semi-finals

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