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World Cup ad rates zoom 200%

India's scintillating performance on field has opened floodgates for Star Sports to rake in the moolah

Star Sports continues to lead Twitter Brand Index as group stage wraps up

@StarSportsIndia’s #MaukaMauka campaign has consistently kicked build up to India game days with a video for the upcoming game as well as a follow-up revealed almost immediately after the game.

Team India's winning streak draws more brands to World Cup

The Indian team has retained its winning performance in the ICC World Cup 2015 by reaching the semi-final stage of the tournament. We had earlier reported marketers were looking to pump in money after India qualified for the quarter final stage.

10 million users in 40 days: Hotstar takes digital media world by storm

Star India COO Sanjay Gupta explains, "In India, bandwidth issues are very common. So, with Hotstar, which has been developed specifically for mobile, we resolved these by making it possible to operate even at as low as 50 kbps. If the bandwidth decreases, the app will start providing only audio, but the streaming will not stop."

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