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Experts believe one could see up to 200% growth in the sponsorship rates for the teams and the broadcaster.
Ajit Mohan, head, digital, Star India said, “The bottomline is that Indians are willing to pay for content that they want to consume.”
Sanjay Gupta, COO, Star India, was speaking at ‘Vision 2020 – laying a transformative roadmap for Indian Broadcasting’ with other leaders from the M&E industry and MIB and TRAI in a thought-provoking discussion moderated by celebrated media writer Vanita Kohli Khandekar.
Star Plus saw ratings increase to 624 million GVTs from 592 million GVTs in week 11.