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Seizing a Mauka

Star Sports spokesperson said, “The morning after the online release, we knew we had had to do the second film for India vs South Africa, taking the mauka thought forward. We also had to re-look at the World Cup through the lens of India-Pakistan rivalry.”

Spot ad rates soar ahead of quarter-final

STAR India's ad sales team quickly adapted to Team India's changing fortunes, ensuring better returns on investment from ad sales revenue for the network.

Game Face On

The campaign ‘Won’t Give It Back’ has hit the right notes with the Indians awaiting another cricket world cup win.

The making of ‘Mahakumbh’

The mythological thriller ‘Mahakumbh’ on Life OK stands apart for a number of reasons. TVP unveils the story of how the small seed of this show was sown and nurtured into something big over a period of two and a half years.

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