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Sob Choritro Kalponic is a story of one girl’s journey from leading a secured, protected and fairytale life to facing the harshest reality of life. Kuhu is the modern day princess living a luxurious life unaware of the realities of the world. She falls for Dev, an honest and hardworking man with humble background. When her father disapproves of the marriage, she elopes with him.

Life OK in association with Ekta Kapoor announces ‘Kalash’

Balaji Telefilms and Life OK join hands once again to bring a new show titled ‘Kalash’. The show is about a small town girl’s immense faith and belief in Goddess Maa Ambe and that Maa will protect her from the evil forces.

Star Sports Mauka ads lead Twitter conversations

Star Sports has been leading the conversation on #CWC15 this past week with their popular videos series that started with the India vs Pakistan match, according to last week’s Twitter Brand Index. Each Indian victory has meant a new video. The latest came out right after India won the match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan. Over and above this thematic campaign Star Sports continues to connect fans

Star India acquires Screen, to phase out print and become a digital entity

Uday Shankar, Chief Executive Officer (CEO), STAR India said, “The Screen acquisition will yield huge benefits for STAR India and for Hotstar — our digital platform. We could not be more excited.”

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