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As the man who heads the largest broadcast network of 34 channels, Shankar has emerged as the undisputed leader that the entire industry looks up to for direction.
‘Chal, Kar Pehel’ was kick-started in Bhopal and the first Walkathon saw participation from numerous women, all of whom took the pledge to stand up against gender inequality. ‘Chal, Kar Pehel’ includes various programs, namely, school and college contact program, door to door promotion and associations with various NGOs that all culminate into the Walkathon. ‘Chal, Kar Pehel’ will engage with people from different walks of life - the youth of the country, housewives, the working class, bureaucrats and social activists from across the country.
Uday Shankar, CEO, Star India, said, “Nothing is bigger than the ICC Cricket World Cup and the Indian fans have shown their unflinching faith and passionate following for Team India as they began their World Cup campaign with a bang. As the country’s leading broadcaster, our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience. With a host of innovations, we are committed to make this editi