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Star’s 'Mauka' becomes victory anthem for Indian cricket fans

Star India spokesperson said, “The India Pakistan match is the biggest unifying factor in the country regardless of age, gender or whether you're a sports fan or not. We wanted a campaign, which will get the attention of the nation and would have a life of its own, but still be a part of the larger umbrella campaign #wontgiveitback.”

First look: A clear picture

Star TV, the broadcaster of the ongoing cricket World Cup, introduced this format via the Star Sports 4K channel launched earlier this month.

Star India scores a six with its campaign hits

The campaign does not have the usual flag-waving ads but humorous takes on stories around India and the World Cup (WC), released right after an India match.

Team India's wins force advertisers to rethink strategy; more brands queue up at World Cup 2015

Star said it has 38 sponsors across various channels with more than 100 brands advertising during the World Cup. The India-Pakistan tie had 93 advertisers across television and digital platforms.

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