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Sanjay Gupta, COO, Star India, remarked, “The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India-Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms – Hotstar and starports.com. This has set a new record for the highest number of vid
Star Sports will broadcast seven matches, including 4 India games, semi-finals and finals, in 4K technology. Subscribers can enjoy 4K within the comfort of their homes, provided one is equipped with the future ready 4k set top box, 4k TV and 4k channel.
Sanjay Gupta, COO Star India said, "Because they come and promise only during elections is why they do not succeed," he pointed out. "If they have a credible promise, there is no reason why they cannot succeed," he further said. Taking the example of the "India Shining" campaign, he opined that there was a fundamental disconnect in the messaging. "Brand building is not a one off project but in politics it is thought that it is," he opined.
According to Star Sports, the ICC Cricket World Cup 2015 broadcast, bolstered by new look graphics and multi-lingual feed, cut across demographic boundaries and captured the imagination of a diverse fan-base. 67 per cent of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds, with English fetching 33 per cent. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55 per cent share.