Press Release


26 August 2014

Mumbai, 26th August 2014:  Bringing in the best of youth entertainment, Channel V announced the launch ‘GUMRAH - END OF INNOCENCE’ SEASON 4 with a panel discussion held on 26th August at Novotel, Juhu.  Starting 31st August at 1pm, the one-hour show will showcase 13 episodes one every Sunday.

In sync with the show’s theme, a panel discussion was held, throwing light on the Juvenile Justice Act Bill and the pressing and delicate issue of juvenile crimes. Featuring as panellists are prominent names including Bollywood actor Kabir Bedi, renowned author and yoga instructor, Ira Trivedi, Nishit Kumar- Head Communications and Strategic Initiatives at CHILDLINE India Foundation and shows host, Abhay Deol. The panellists from various different walks of life came together and gave their insightful opinions on the current scenario of adolescent criminal behaviour and the recent juvenile justice act bill. Interesting notes were exchanged and debated upon by the panellists at the press conference with an aim to help understand the concern of juvenile delinquency.

In its fourth season, ‘GUMRAH - END OF INNOCENCE’ continues to endeavor to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them. Each episode tells of a shocking tale of heinous crimes committed across the country by the innocent driven to a moment of insanity.

Season four will be hosted by the young and dynamic Abhay Deol, who in turn will be accompanied by a celebrity in each episode. With a huge fan-following, the young actor has been in a number of roles that often have young people associate with, making him an apt choice for Gumrah. Every hour-long episode in the new season will shine the spotlight on a celebrity who will take of a teen crime story that they have experienced or witnessed in the course of their lives.

First launched in March of 2012, the show has emerged as a one of kind crime series on prime time television, as it is a first ever attempt at showcasing crime committed by the most unassuming section of society - TEENS. Telling the story behind the unprecedented rise in juvenile delinquency, the television show uncovers the plight of innocent young adults who turn criminals due to circumstances.

Though television serials showcasing prevalent evils in society are not uncommon, Gumrah through its multiple seasons has always given a new outlook to how crime is perceived by viewers.

Commenting on the new season of the show, Ajit Thakur - EVP and Business Head for Channel V said, "The show is about the youth, their tryst with crime and thecircumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”

Abhay Deol, Host - Gumrah Season 4 said “I’ve been a huge fan of the show and am excited to be a part of the greater message. Gumrah focuses on the thought that nobody is born a criminal but instead circumstances and certain unforeseen incidents take you down a bad path. The idea is to not only educate parents, families but also the youth.”

“I really admire Channel V’s highly influential social and behavioural messaging through their award winning youth show “Gumrah”. It's a real creative achievement to convey social messages while being highly entertaining.” said Kabir Bedi.

Gumrah S4 is produced by Balaji Telefilms. Tune in to watch as the mystery unravels: Gumrah – End of Innocence, starting 31st August, every Sunday at 1pm only on Channel V.

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