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Uday Shankar, CEO, STAR India, has challenged the received wisdom on ‘business model’. In an exclusive and extensive interview with B V Rao of Governance Now, the man behind the show speaks on his new business vision and the future of the news and entertainment media.
Appreciating the efforts of Star Plus and Aamir Khan to make the people aware of the numerous problems that plague the country through the show ‘Satyamev Jayate’, Ketan Mehta presented the Satyamev Jayate team with a special film that highlights the overwhelming response generated by the show on Twitter.
Says Uday Shankar, CEO, Star India: “Satyamev Jayate reinforced what we knew about our viewers. They have an appetite for compelling stories that are built around communities that we live in and that have a material impact on the kind of country we want to build and live in.