Press Release

BIG Live announces media alliances for BIG Star Young Entertainers Awards 2012

21 March 2012

After a pedigree of successes with BIG Star Entertainment Awards 2010 and 2011, BIG Live along with Star India is back with yet another innovative and exclusive platform which is sure to garner millions of eyeballs. This new awards' platform will honour and acknowledge the versatile emerging stars of the entertainment industry, who have risen quicker than their contemporaries across different genres including film, television and music.

BIG Live has associated with different leading media units across networks to accelerate the promotion of this unique and innovative forum that provides an extensive and encompassing base to nurture and applaud the versatile young talent in Hindi entertainment across the Movie, Music and Television geners. BIG Star Young Entertainers Awards 2012 will make a strong impact in the digital space through its alliances with Daily Motion.com as their digital partners.

In addition to the online alliances, the property has also partnered with the Film Street Journal as their print partners for large scale promotion and availability to the widespread audience base. Bright Outdoor Media will be the outdoor partners for the awards that will catalyze the promotions campaign with their elaborate hoardings and outdoor campaigns. BIG Star Young Entertainers Awards 2012 promotions will be nationally amplified with the help of these alliances.

BIG Live is delighted to associate with Star News as the news partner and Star Maaza as the regional media partners for this show. Star News network boasts of a vast reach and viewership and can hence reach out to a vast number of audiences.

A company spokesperson said, "These awards are special as they eulogize and recognise the young talent that has been budding in the Hindi entertainment industry since last five years and celebrate the versatility of the youth. We take immense pride in honouring the best of fresh talent and grant them their due recognition."

The on ground ceremony is slated for March 25, 2012.

Source: afaqs.com ?

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