National, Hotstar Specials, the new label launched by India’s biggest OTT player – Hotstar- will bring big, bold, authentic stories to crores of consumers across India, in 7 languages. What has attracted 15 of India’s diverse and impeccable storytellers to tie-up with Hotstar Specials for their big digital debut?
Speaking about why he chose Hotstar Specials, Shekhar Kapur said, “India is the new platform for global entertainment. I have passionately wanted to create content for India that can go global. Not just for 8000 cinema screens in India, but I wanted to reach out to India’s heartland, to every Indian home within Hotstar’s reach, and with their global ambitions, it is the perfect fit for me.”
Highlighting the reasons behind his association with Hotstar Specials, Kabir Khan said, “My venture on Hotstar specials is a documentary drama around one of the most loved teams in the country with crazy fan following. Hotstar is the leading brand in both entertainment and sports in this country and I believe that there is no other platform that complements the story as much as Hotstar Specials. The show will be available in 7 languages, directly connecting with viewers from across India, which makes the endeavour even more special.”
Neeraj Pandey also said, “This story has been in my head for a while, but I knew I wouldn't be able to do justice to it in a feature length. It’s a massively mounted narrative that merits the longer series format. A formidable cast and crew are coming together on this one. We look forward to bringing a unique viewing experience and Hotstar’s ability to magnify digital content makes it our preferred and obvious partner.”
On his connection with Hotstar Specials Venkat Prabhu said, “The scope of genres on Hotstar Specials will be too immense and allure all age groups. I have always had distinct perspective on content. It should be enjoyable and at the same time quirkily engrossing. Hotstar Specials has given me an exemplary spot to put that in action and reach across audiences in my very own language.”
Besides these big filmmakers, even Salman Khan and his Production House (SKF Films) are expected to make their debut on Hotstar Specials with a Sports Biopic.
Hotstar Specials will feature an extensive variety of Indian stories, mounted on a big scale, unconstrained by format. It will enable makers to showcase never seen before stories for a diverse audience set and every show will be available in seven languages i.e. Hindi, Marathi, Bengali, Tamil, Telugu, Kannada and Malayalam, for viewers to enjoy them in a language of their choice.
(Link to TVC: https://twitter.com/HotstarSpecials/status/1102852111421730816 )
Hotstar Specials has released the teaser of their first big show starring the most popular cricketer in the country, M.S Dhoni. While speculations are rife about what this is all about, it sure looks like something that cannot be missed!