Press Release

Biggest rivalry of cricket breaks all viewership records on Star Sports

27 June 2019

Massive reach of 367 mn* viewers* and 303 mn* average impressions recorded in the first three weeks of the Tournament

Mumbai: The on-field action in the ongoing ICC Cricket World Cup 2019 backed by world class broadcast has contributed in massive growth in viewership in the tournament’s first three weeks. The tournament has seen 367 mn* viewers tuning into Star Network from across the country with television viewership delivering record 303 mn* average impressions for the first three weeks.

India vs Pakistan: Mauka streak continues

Touted by many as one of India’s most dominant victories against Pakistan, the game had the entire country hooked with a massive 206 mn* (TV+OOH) fans tuning in to the Star network alone, versus 172 mn viewers who tuned in for the ICC Champions Trophy 2017 finale played between the two teams. India’s unbeaten ICC CWC record against Pakistan (7-0) remains intact as The Men in Blue outclassed Pakistan in all departments and got one step closer to the Top 4 of the table.

Bollywood and Cricket – A match made in heaven

As the entire nation poured in their wishes for team India ahead of their game against Pakistan, India’s very own Gullyboy – who’s love for sports is not a secret by any means, paid a visit to Old Trafford – the iconic venue for India’s game against Pakistan. Adding Bollywood

tadka ahead of the India’s game against Pakistan, Ranveer Singh shot a special segment for Philips Hue Cricket Live, where he interacted with cricketing legends such as Sunil Gavaskar, Virender Sehwag, Harbhajan Singh, Brian Lara and Ramiz Raja, along with anchor presenter Jatin Sapru.

Three spots and seven contenders - Race for Top 4 finish heats up

More than half of the ICC CWC 2019 is over, and we are yet to find out the final four teams that will battle it out in the semi-finals of the showpiece event. New Zealand, Australia, India and England have a slender lead over the remaining teams in the points table at the moment and look set to advance in the knockout stage, but they have Pakistan and Bangladesh close on their heels.

Mohd Amir’s fifer against Australia, Aaron Finch’s century in the same game, Malinga’s fiery spell against hosts England and Indian batsmen dominating the game with Rohit Sharma scoring his second century of the tournament, the ongoing ICC Cricket World Cup 2019 is witnessing a lot of #CricketKaCrown contenders.

Catch all the action on Star Sports network as the battle for #CricketKaCrown and TOP 4 intensifies as all the teams would want to perform their best to win the most sought-after ‘ICC Cricket World Cup 2019’ trophy

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Ajit Thakur, general manager, Life OK, says, "When we launched Devon Ke Dev Mahadev two years back, we knew we had a winner. With Mahadev we gave the nation a hero, an icon they worshipped, loved and admired on the weekdays at 8 pm. And now, with our latest launch, The Adventures of Hatim, we will take this legacy one step ahead and give our viewers their weekend 8 pm hero."

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