Press Release

Channel V to launch ‘Gumrah’ Season 4

26 August 2014

Actor Abhay Deol will host the Sunday show which premieres on August 31.
Youth entertainment channel, Channel V, is set to launch the fourth season of its popular teen-crime show ‘Gumrah – End of Innocence’. The one-hour show will showcase 13 episodes, one every Sunday, starting August 31, 2014 at 1 PM.
The show continues to endeavour to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them. Each episode tells of a shocking tale of heinous crimes committed across the country by the innocent driven to a moment of insanity.
Season four will be hosted by actor Abhay Deol, who in turn will be accompanied by a celebrity in each episode. With a huge fan following, the actor has been in a number of roles that often have young people associate with, making him an apt choice for Gumrah. Every hour-long episode will shine the spotlight on a celebrity who will take of a teen crime story that they have experienced or witnessed in the course of their lives.
First launched in March of 2012, the show has emerged as a one of kind crime series on prime time television, as it is a first ever attempt at showcasing crime committed by the most unassuming section of society – teenagers. Telling the story behind the unprecedented rise in juvenile delinquency, the television show uncovers the plight of innocent young adults who turn criminals due to circumstances.

Ajit Thakur
Ajit Thakur, EVP and Business Head, Channel V, said,   “The show is about the youth, their tryst with crime and the circumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”
Show host Deol said, “I’ve been a huge fan of the show and am excited to be a part of the greater message. Gumrah focuses on the thought that nobody is born a criminal but instead circumstances and certain unforeseen incidents take you down a bad path. The idea is to not only educate parents, families but also the youth.”
Gumrah S4 is produced by Balaji Telefilms.
Source: Bestmediainfo.com
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