?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
Directed by Himank Gaur, Hotstar Specials’ Taaza Khabar 2 is now filming and will release soon on Disney+ Hotstar
Vishu, the traditional festival celebrated with great fervour in Kerala, will be marked by a day -long extravaganza on Asianet, promising entertainment for the entire family.
- 20% growth in Watch-time vs 2023
- 22% growth in match ratings compared to the last edition
- 35.8 Crore viewers watched the IPL over the first 8 days (10 matches scheduled)
