21st Century Fox said its Indian subsidiary, Star India, is expanding the role of its chief executive Uday Shankar to include chairman, part of a broader reorganization of management as the company strives to hit aggressive profit targets.
21st Century Fox said its Indian subsidiary, Star India, is expanding the role of its chief executive Uday Shankar to include chairman, part of a broader reorganization of management as the company strives to hit aggressive profit targets.
Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”
Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."
YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.