?Among the newer channels, Big Magic adds eyeballs. Zee TV closely follows Colors at No. 3 while Life OK retains No. 4 position in Week 6 of TAM 2015.
?Among the newer channels, Big Magic adds eyeballs. Zee TV closely follows Colors at No. 3 while Life OK retains No. 4 position in Week 6 of TAM 2015.
Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."
YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.
Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."