Highest opening for any India T20 bilateral
The Star Sports network sets yet another record and establishes a watershed moment for cricket at a pan India level, making the Paytm India vs New Zealand T20 series as the highest rated bilateral T20 series on any sports network in the history of BARC.
The 3-match T20 series delivered 16.8 million average impressions on Star Sports network, an increase of 14% over the previous highest ratings for a bilateral T20 series (14.8 million impressions delivered for the Paytm India-England 2017 T20 series). To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fan base.
A Star India spokesperson said, “India’s love for cricket is phenomenal, and it is evident in the ever-growing viewership on Star Sports. As both, India and New Zealand, were in top form, it took the thrill of the game to a new level. After the record breaking ‘Home Season of Cricket’ that saw viewership grow across formats including record breaking numbers on Test cricket and also on marquee tournaments such as the ICC Champions Trophy 2017, the current home season reinforces the fact that the Star Sports network is truly the Home of Cricket.”