Interactive Television, a unit of WPP, India’s only integrated entertainment and retail marketing company in collaboration with IPSOS-MEDIA CT released the CAM report February 2015 (Detailed trends and tracker for the movie Roy).
Banking and Finance emerged as the Top category spending in Feb with State Bank of India topping the list. F&B followed with beauty and Personal care coming third in the hierarchy. HotStar, the latest app on the block also used cinema advertising as a tool to effectively reach out to their TG.
Further elaborating the CAM report February 2015, Mr. Ajay Mehta, CEO- Interactive Television Pvt. Ltd says, “There has been 3% increase in number of brands active on cinema with the movie Roy Feb’15 Round as compared to the earlier round. The numbers of brands (297) were active on cinema in this round of CAM. This is also the first time we see Star going all out on their app Hotstar as cinema proves to be a great medium for this category. Maximum number of spots (State Bank Of India) played with Roy during February ‘15 CAM Round.”
Key highlights of the CAM report February ’15 round:
297 - The number of brands active on cinema in this round of CAM.
51 New brands tested cinema as an advertising medium for this time with the movie “Roy” during Feb’15.
There has been 3% increase in number of brands active on cinema with the movie ROY in Feb’15 Round as compared to Jan’15 CAM Round.
Major increase in spending of Clothing/Apparels category from 45% in Jan’15 to 79% in Feb’15, Automobile category increased from 34% in Jan’15 to 57% in Feb’15 & Online Portals spending increased from 21% in Jan’15 to 48% in Feb’15.
Interestingly, State Bank Of India is the No.1 brand on cinema for this round of CAM. Choc on which has been the top spender for the last 1 year is ranked 2nd followed by Syska LED.
Choc on(24%) has highest recall which is present in 152 screens followed by Syska LED(20%) which is present in 136 screens.
Majority of top spenders play 30 seconds ad on cinema.
Banking and Finance has emerged to be the Top category on cinema for this round of CAM.The report also highlights that Choc On is the most recalled brand followed by Syska LED.