This year’s most anticipated clash between India and Pakistan in the ongoing ICC Champions Trophy – the flagship cricket tournament of 2017, broke many records. The match between the two nations attracted 201 mn* viewers, becoming the highest rated ODI match in BARC history. Also, an impressive 294 mn* viewers tuned in for the first half of the tournament.
India’s CT17 title defence against Pakistan which kick-started with the high impact and widely revered #SabseBadaMoh campaign, truly delivered what it promised. The highly anticipated match between two nations is rated 2x more than the last edition of ICC Champions Trophy 2013.
A Star India spokesperson said, “ICC Champions Trophy 2017 has been an impressive event in terms of scale, reach and following; and the India-Pakistan match set a new viewership record on our network making it the highest rated ODI match in BARC history. Fittingly for an event of such scale, we redefined the viewer experience via our all day programming and multi-language broadcast, which helped us set new benchmarks.”
In a double treat for fans, India and Pakistan will once again clash in the high-octane finals to bag the coveted title. Action starts on the Star Sports network on Sunday, June 18, 2017, 1:30 PM IST onwards.
Source: BARC, 2+ (U+R) All India*
About Star Sports
Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and US Open.
For further information, please contact:
Star Sports
Jimit Shah | +91 9833228876 | Jimit.shah@startv.com
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com
Genesis Burson-Marsteller
Nithin Rajasekaram |+91 7045044324| Nithin.rajasekaram@bm.com
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com
Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”
Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."
YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.
