It's the age of NOW, instant demands and instant gratification where today's generation wants to live in the moment and expects instant results.
In keeping with this need, Life OK, India's fastest growing GEC in partnership with BIG Productions has introduced Life OK Now Awards, India's first Instant awards to celebrate excellence in the field of film, music and television. The best entertainers from the film, music and television fraternities will be brought to the fore with a 100% audience voting campaign. To be held every month, Life OK NOW Awards will recognize and honour talent from the previous month in a glitzy awards ceremony. Bollywood star Akshay Kumar has been roped in as the Face of the first edition of the awards.
Conceptualized by Life OK, the awards will be produced by BIG Productions and have 92.7 BIG FM as the radio partner. As a part of the promotional campaign, Life OK will be creating engagement and excitement throughout the country by promoting various award categories across multiple media platforms. The awards property will reach huge HSM audiences through Life OK's massive distribution network.A monthly entertainment property, Life OK Now Awards will have some of the most renowned Bollywood artistes come together to perform and entertain their fans and audiences. Audiences can cast their vote starting 15th a missed call on 1800 270 8701 or download the Life OK Now Awards app from android Store or Google Play or by logging on to www.lifeok.com/NowAwards May 2014 and get exclusive content with a simple process by giving a missed call on 1800 270 8701 or download the Life OK Now Awards app from android Store or Google Play or by logging on to www.lifeok.com/NowAwards.