Press Release

Overnights: ‘Yeh Hai Mohabbatein’ boosts 23:00 slot

16 January 2014

'Yeh Hai Mohabbatein' gets boost on Star Plus

Newly launched Balaji Telefilms fiction ‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK, according to exclusive data obtained by BizAsia.

The show, which airs weeknights has doubled the ratings for the 23:00 – 23:30 slot for the channel. Last night, the show attracted 121,900 viewers – peaking at an impressive 156,800 viewers.

Star Plus’ flagship show was ‘Diya Aur Baati Hum’ with 224,200 viewers, followed by ‘Meri Bhabhi’ with 218,600 viewers and ‘SaraswatiChandra’ with 194,300 viewers.

On Colors, ‘BeIntehaa’ continued to rule the ratings on the channel with 30,800 viewers, followed by ‘Rangrasiya’ with 26,600 viewers.

On Rishtey, ‘Laagi Tujhse Lagan’ led the ratings with 78,600 viewers, followed by ‘Bani – Ishq Da Kalma’ with 69,700 viewers and ‘Parichay’ with 56,300 viewers.

On Star Life Ok, ‘Savdhaan India’ was the channel driver with 46,200 viewers and ‘Ek Boond Ishq’ followed with 23,500 viewers.

Above data is an overnight rating – and may change slightly after consolidated figures become available in seven days from BARB.

Source: Media247.co.uk

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