Press Release

Star India Launches A New Campaign Focussing On The Real HD Experience

1 April 2021

Star India has launched a new network-wide television campaign (TVC) ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL ‘HD’ EXPERIENCE to build awareness among television lovers who, despite owning an HD TV and HD Set-Top Box (STB), continue to view their favourite Star channels in Standard Definition (SD). 

Consumers often think that having an HD TV by itself provides the complete HD viewing experience, which is a myth the campaign aims to bust with a touch of humor. Based on the findings from a study conducted by Star India, only 25%* of consumers are aware of the fact that apart from having an HD TV and an HD Set-Top box they also need to subscribe to HD channels to get the complete HD viewing experience.

The campaign also highlights the features of Star HD channels such as wider picture, 5x sharper picture**, and 5.1 Dolby surround sound** that help make the viewing experience far more superior and immersive, ‘Taaki aapka HD TV sirf ‘dikhaane’ ke liye hee nahi, dekhne mein bhi Real HD experience de!’

Gurjeev Singh Kapoor, President – TV Distribution, India and International, Star And Disney India, said, “At Star India, we have always focused on providing an unparalleled entertainment experience and value to our viewers. There is a huge potential to further increase affinity towards our content with the large portfolio of 26 Star HD channels across genres and languages; with a strong live cricketing calendar this year and VIVO IPL 2021 just around the corner, we want consumers to experience the sheer delight and stadium-like feeling that our HD channels can provide. It is the right time for consumers to enhance their viewing experience with a Star HD channel subscription. Hence, this campaign is aimed at bridging the awareness gap and in helping consumers realize the relevance of recharging their Star HD channels.”

The campaign is driven by a well-conceptualized film that draws a parallel to people’s innate habit of keeping things in their homes for show value rather than using it for their intended purpose. Owning a fancy, flat-screen HD TV is something that elevates the social status of an individual, and the campaign cheekily nudges the consumer to elevate the value of their HD TV ‘Apne HD TV Ka Naam Roshan Kijiye’ by subscribing to Star HD channels. The campaign will also feature some of the most loved characters from the Star India Network endorsing the Real HD experience.

 Click here to watch the TVC: Instagram | Facebook | LinkedIn | Twitter


*study conducted amongst decision maker in TV channel packs subscription across 10,000+ Pay TV households in 2019, across 69 towns
**conditions apply

 

ANNEXURE

Star Network offers a holistic range of HD channels across genres & languages.

Channel

Genre

Star Plus HD

Hindi GEC

Star Bharat HD

Hindi GEC

Star Gold HD

Hindi Movies

Star Gold Select HD

Hindi Movies

UTV HD

Hindi Movies

Star Jalsha HD

Bengali GEC

Jalsha Movies HD

Bengali Movies

Vijay HD

Tamil GEC

Star Suvarna HD

Kannada GEC

Asianet HD

Malayalam GEC

Star Movies HD

English Movies

Star World HD

English GEC

Star Movies Select HD

English Movies

Disney International HD

English GEC

Star Sports HD1

Sports

Star Sports HD2

Sports

Star Sports 1 HD Hindi

Sports

Star Sports Select HD1

Sports

Star Sports Select HD2

Sports

Maa HD

Telugu GEC

Maa Movies HD

Telugu Movies

Star Pravah HD

Marathi GEC

Baby TV HD

Kids

National Geographic HD

Infotainment

Nat Geo Wild HD

Infotainment

Fox Life HD

Infotainment

 

Show me everything from anytime

Star India Launches A New Campaign Focussing On The Real HD Experience

 The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages

Star & Disney India Steps Up Diversity And Inclusion Efforts, Deepens Focus On Women And LGBTQ+ Community

~ Launches the India Chapter of its Business Employee Resource Groups (BERGs) for women and LGBTQ+ employees

~ Launches #BreakTheLoop, a campaign that throws light on the burden of gender expectations

~ Disney+ Hotstar introduces new ‘Female Leads’ section showcasing an array of inspiring female protagonists encompassing English, Hindi, and regional language content

Star India Acquires Cricket South Africa (CSA) Media Rights Till 2024

~England tour of South Africa T20Is, first non-India bilateral matches to be produced in Hindi, in addition to English feed, will go live from 27th November 2020

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