FOUR WEEKS IN VIVO IPL SHOWS SUSTAINED TRACTION
May 10th, 2018 : The riveting action in the VIVO IPL seems to get hotter with every passing week! The ongoing Rivalry Week saw explosive growth with nail biting match ups driving sustained interest and increasing growth week on week!
Total Audience Viewership: First 4 weeks
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 4 was 40% higher than the comparable number of matches last year. The tournament has reached 518 million** across screens across India so far. This is the first time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a unified, holistic view.
TV Viewership Trend: A 4 week perspective
Television Viewership shows strong growth as measured across audiences – Urban + Rural and Urban audiences.
|
BARC |
U+R 2+ |
Urban 2+ |
|
Total average Impressions (millions) Match 1-34 |
830 |
495 |
|
Growth % |
14 |
25 |
This trend augurs well for the tournament as we get to the Race to the Playoffs and the final standings of the teams get decided.
