Press Release

Secret Keepers of #StarMoviesSecretScreening witnessed an Oscar phenomenon

28 January 2015

Latest Edition of the Star Movies Secret Screening showcased one of the highest nominated movies at the Oscars this year – Birdman

Mumbai, January 28, 2015: The greatest stories are nothing but the victory of a few brave men and women who defy the odds and follow one rule – that there are no rules.

It is nothing but the love and passion of fellow movie lovers that’s made #StarMoviesSecretScreening a cult group and a destination for everyone who wants to keep the magic of this underground movie movement alive. No wonder then that, Star Movies rewarded the faith put in by their Secret Keepers in its 4th edition with the showcase of the Oscar nominated dark comedy ‘Birdman’, co-written, produced anddirected by Alejandro González Iñárritu.

Birdman a critically acclaimed movie has received nine nominations at the 87th Academy Awards, including Best Picture, Sound Editing, Sound Mixing, Original Screenplay, Cinematography, Best Director.

Starring best actor contender Michael Keaton as Riggan Thompson, Emma Stone and Ed Norton; both nominated for best supporting actor – the movie is rollercoaster ride where a juggernaut story and brilliant performances leave you dazed and wanting for more.

The Secret Keepers of #StarMoviesSecretScreening witnessed this Oscar favorite more than a week before its India release. That’s not all; the Secret Keepers walked in to the PVR theatre to a slow but pronounced Jazz drumming. Most of them had a curious question – “What’s a Jazz drummer got to do with #StarMoviesSecretScreening?”

When they walked out in the interval to the beats, they made the instant connection as Jazz drumming has been used throughout the film as segue for the lead character. The smiles of realization were hard to miss. The excitement and joy of Star Movies Secret Keepers was evident as #StarMoviesSecretScreening garnered over 46 million impressions and had a reach of over 1 million.

The Secret Keepers of Star Movies Secret Screening are going to be the flag bearers of this property and the Star Movies team is excited to empower their secret keepers with the reigns of #StarMoviesSecretScreening. After all, it’s still their best kept secret.

Show me everything from anytime

Star World & Pernod Ricard India Launch a New Show to Decode The Modern Man – ‘Chivas Studio - Gentleman’s Code’

Speaking on the impending premiere of the show, Kevin Vaz, General Manager - English channels, Star India said, "Chivas Studio - Gentleman's Code is an insightful probe into the psyche and inner workings of the modern Indian Man. We're certain that our Star World audiences will be intrigued by what makes men tick and the show will portray a host of new and different aspects to the urban male."

Life OK Screen Awards announces nominations and jury panel

Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

Imagine more
Id: 6368