Press Release

Sonali Bendre makes Fiction Debut on Life OK

29 September 2014

The show, titled 'Ajeeb Daastaan Hain Ye' is from Ekta Kapoor's Balaji Telefilms. Premiering on October 7, it will air Monday to Friday at 9.30 pm.

Life OK and Ekta Kapoor's Balaji Telefilms have teamed up for a fiction show christened 'Ajeeb Daastaan Hain Ye'. The show highlights the journey of a tenacious woman Shobha (played by Sonali Bendre) who fights against all odds for her family and their well-being. 

The show marks Sonali Bendre's fiction debut on television. The actress, in the past, has judged shows like 'Indian Idol' (Sony Entertainment Television), 'India's Got Talent' (Colors) and 'India's Best Dramebaaz' (Zee TV). The show will premiere on October 7 at 9.30 pm.

Recently, Life OK also got actor Bhagyashree to play a fictional character on a show. Ajit Thakur, EVP and GM, Life OK says, "We have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. We are confident the viewers will enjoy the show as much as we enjoyed making it."
Adds Kapoor, "Relatable characters and diverse concepts are two key ingredients of all my shows. Ajeeb Daataan Hain Ye captures the story of Shobha who becomes a 'hero' for her family after she surmounts harsh realities of life. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline"
The plot
The story is about Shobha, who was happy and content in her own little world until she was left devastated after her politician husband Samarth (Harsh Chhaya) was put behind the bars for breach of information. While trying to put her life together and settle down, Shobha ends up meeting Vikram (Apurva Agnihotri), a coffee shop owner who hires her as his assistant. Apart from dealing with difficulties of life at home, she also has troubles at work.
Ajeeb Daastaan Hain Ye also touches upon the issue of infidelity. It highlights the tryst of a woman who is estranged from her husband and is made to break out of her inhibitions in the quest of finding happiness for her loved ones.
Source: Afaqs.com
Related Article:
Show me everything from anytime

Life OK Screen Awards announces nominations and jury panel

Ajit Thakur, General Manager, Life OK, said, “Life OK recently turned 2 and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Imagine more
Id: 5773