Press Release

STAR GOLD welcomes India’s first Sci-Fi film, Creature on Television with a robust marketing campaign

17 November 2014

 After receiving the highest viewership amongst Hindi Movie Channels within a span of 13 weeks, Star Gold strengthens its programming this November with differentiated airing. This month, Star Gold presents a mélange of mythology and science with the World TV Premiere of India’s first monster thriller Sci Fi film, Creature. The channel has launched a robust marketing campaign to promote the premiere. After its theatrical release in September 2014, Creature is all set for its television premiere on Saturday, 15th November, 2014 at 9pm only on Star Gold.

After airing movies with differentiated content such as Hawaa Hawaii, Gang of Ghosts, Makkhi, Dhobi Ghat, to name a few, Creature is the latest entrant in the list to premiere on Star Gold. The marketing campaign to promote the World TV Premiere comprises of television and social media push. The channel has roped in Head & Shoulders as the presenting sponsor. The other associate sponsors of this film are Racold and IndusInd Bank.
The television campaign has been activated across national channels including diverse genres such as Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Channel V and all four channels of Star Sports.
Directed by Vikram Bhatt, Sci-fi thriller film ‘Creature’ takes its viewers to a nail biting ride of hunting down a man-eating beast that has a mythological angle rooting down to its existence. The movie stars Bipasha Basu and Imran Abbas Naqvi, along with Mukul Dev, Deepraj Rana, Bikramjeet Kanwarpal and Mohan Kapoor.
Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year. Star India continues to bring the best and biggest of Bollywood with television premieres of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor, Hrithik Roshan, Saif Ali Khan and many more. With its high profile movie acquisitions list for 2014 and maximum number of 100 crore Bollywood films being premiered on the channel – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.
Watch the World TV Premiere of Creature on Saturday, 15th November at 9pm only on Star Gold.
Source: Televisionpost.com
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