National, October 2014: After the roaring success of the World TV Premiere of KICK, the highest rated TV premiere of 2014, Star Gold is back with yet another blockbuster airing! This Diwali, Star Gold, the Home of Blockbuster Premieres, is all set to ‘correct the incorrect’ with an explosive World TV Premiere of Singham Returns. The channel has launched a 360 degree marketing campaign, with innovative initiatives across mediums to promote the TV premiere. After creating fireworks at the box office this August, Singham Returns is all set for an action-packed TV release on Sunday, 19th October at 9 pm only on Star Gold.
After Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2, Jai Ho, Kick and many others; Singham Returns is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a 360 degree marketing campaign including television, print, outdoor, digital, radio and activation. The channel has roped in Samsung Galaxy Star Advance as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Lenovo, Total and Ford.
Announcing the World TV premiere of Singham Returns, Hemal Jhaveri, Executive Vice President of Star Gold said,“The premiere of Singham in 2011 was one of the highest rated TV premieres of that year. With Singham Returns, we hope to re-create the same magic and entertain our viewers once again. We have always received a phenomenal response from viewers as well as advertisers for our television premieres. Be it Singham, Bol Bachchan or Son of Sardaar, Ajay Devgn’s movies have always received great viewership on television and Star Gold is the official destination for the superstar’s blockbusters. Singham Returns has received an overwhelming response at the box office; and we hope to replicate its success with the film’s World TV Premiere on our channel.”
The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook.
Star Gold has seamlessly integrated with its network channels Star Plus and Life OK for tune-in integration of Singham Returns on popular shows Suhani Si Ek Ladki and Savdhaan India. Star Gold has also initiated an interactive digital campaign, namely #MaajhiSatakliMoment. Using the signature dialogue owned by Bajirao Singham, Star Gold has rolled out a twitter contest to directly connect with Star Gold viewers as well as Ajay Devgn’s ardent fans. In their most creative way, viewers have to tweet about moments or incidents that comprise of their #MaajhiSatakliMoment. The best three innovative tweets will win posters of Singham Returns.
The channel also conducted a unique on-ground activation by engaging with the employees of leading media company, Group M. Star Gold organized a flash mob in Mumbai and Delhi offices of Group M. 30 children, all dressed as Bajirao Singham took Group M employees by surprise as they broke into a dance to the track Aata Majhi Satakli.
Star Gold will effectively use the print medium for promotions on the day of the premiere. Leading print publications across Mumbai, Delhi, Maharashtra and UP will feature advertisements announcing the World TV premiere of Singham Returns on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 100 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 2000 spots in 10 cities across 4 markets.
In addition to the World TV Premiere of Singham Returns, Star Gold gives a double-treat to all its viewers this Diwali. During the festive season, Star Gold has partnered with Snapdeal and initiated a watch and win contest ‘Diwali MahaBonus’ which will give viewers a chance to win many exciting gifts. Every Monday-Friday until October 24, Star Gold will ask 3 questions during the 9pm film. Lucky winners stand a chance to win prizes from Snapdeal such as DSLR cameras, Home Theatre, Washing Machine, Dishwasher, MAC Book Air, Bike and a brand new car as the Maha Bonus from Star Gold. Winners will have to log onto Snapdeal.com to claim the prizes.
Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year. Star India continues to bring the best and biggest of Bollywood with television premieres of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor, Hrithik Roshan, Saif Ali Khan and many more.
In 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.
This Festive week, tune into STAR GOLD to win exciting prizes and to also catch the World TV Premiere of Singham Returns