Press Release

Star India launches "Cheers for Sachin" campaign

1 November 2013

?The unique campaign “Cheers for Sachin” by Star India is the media and entertainment company’s tribute to the cricketer of the century Sachin Tendulkar as he has announced his retirement after his 200th test, which is slated for Nov 14th-18 against West Indies.

The one-of-its kind campaign aims to break the world record by garnering the maximum “cheers” any campaign across the world has got until now. Star India has invited all enthusiastic fans of Master Blaster to cheer “Sachin-Sachin” and register one more world record in the list of ‘Sachin Tendulkar’s records’! The cheers from the passionate fans of Tendulkar will be played by Star Sports as a tribute to the Indian cricket hero.

The participants can register their names by calling on 505782717, which is valid on Vodafone (Rs 6.00/min), Airtel (Rs 6.00/min), Tata Indicom (Rs 6.00/min), Idea (Rs 6.99/min), Reliance (Rs 6.00/min), BSNL (Mobiles) (Rs 5.00/min) and BSNL (Landline) (Rs 2.40/min) telephone networks only.

As per the terms and conditions of the campaign mentioned on, registered participants can record their cheers from 25th October at 00:00 hrs (IST) till 19th November, 00:00 hrs (IST). No participant will be allowed to record or register for the campaign before and after the mentioned dates.

With celebrities like Priyanka Chopra, Kapil Dev, Ravi Shastri, Wasim Akram and many actors from the prime time shows of Star Plus recording their cheers, the campaign is expected to make a world record.

Divulging details about the special campaign, the elated Gayatri Yadav, Star India EVP - marketing and communication said, “For 24 years, the legend has stood for a billion…and now it’s time for a billion to stand for one. It’s our time to cheer for the little master. We are honoured that Sachin’s farewell series will be played on our network. Our philosophy has been to take fans closer to their heroes because as the official broadcasters we play the critical role of an enabler. We are extending the invitation to all Sachin fans through this campaign to come out and thank the little master for a wonderful career in which he took Indian cricket to newer heights.”

“We are aiming for the World Record. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute. We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India,” she added. 


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