Star India, the leading broadcasting company, is gearing up to launch two new television channels in the next two months, a top executive confirmed.
The two proposed channels include one Hindi action movie channel and one English movie channel in the movie genre.
Star India has already got the license for the Hindi channel and awaiting the license for the English one.
"We will launch the English and Hindi action movie channels sometime in the next two months. Wh have got license for Hindi channel," Star India COO Sanjay Gupta told Indiantelevision.com.
It is pertinent to note that Star India runs a Hindi movie channel - Star Gold and an English Movie channel - Star Movies. Industry observers believe that there might be cannibalisation in the two genres as the movie offerings may not be very different.
However, Gupta said that there is enough scope for both the channels. "Hindi channel will have dubbed content as well," he said.
Currently, only UTV has a dedicated action movie channel UTV Action, which airs action films dubbed in Hindi.
Star India provides 35 channels in seven languages in India. The network's portfolio includes Star Plus, Life OK, Star Gold, Star Movies Star World, Channel [V] and regional channels such as Star Jalsha and Star Pravah. It also has joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, ESPN and Star Sports.