Press Release

STAR Jalsha dominates the Bengali Entertainment Category Outshines its nearest competitor by a staggering 124 GRPs during the week 35 of TAM 2011.

6 September 2011

STAR Jalsha dominates the Bengali Entertainment Category

Outshines its nearest competitor by a staggering 124 GRPs during the week 35 of TAM 2011.

STAR Jalsha, the No. 1 Bengali General Entertainment Channel in West Bengal reinforced its undisputed leadership in the Bengali general entertainment space, when it clocked a massive505 GRPs for the week August 21-27, 2011. As per the Bengali GE Ratings Report for Week 35 – 2011, the Channel has outperformed the other Bengali channels in the category like Zee Bangla (381 GRPs’), ETV Bangla (156 GRPs)’, Sananda TV (46 GRPs’), Ruposhi Bangla (44 GRPs’) and Mahua Bangla (19 GRPs’). STAR Jalsha stands out as a clear winner even in each of the individual day parts as well and races far ahead its nearest competitors Zee Bangla and ETV Bangla.

GRPs by Dayparts

Day partSTAR Jalsha GRPZee Bangla GRPETV Bangla GRP
Sunday Prime47225
Weekday Prime31521977
Weekday Afternoon30147

The Channel further strengthened its position when its newly launchedSansaar Sukher Hoy Ramonir Guneregistered 50 GRPs, which is higher than the total GRPs’ of most of the Bengali GEC players. Additionally this show has acquired an average television rating points (TRP) of8.3,thehighest ever launch week figure in fiction shows, leaving behind all other television shows at the time band of 9:30 pm-10:00 pm.

Commenting on this success,Kevin Vaz,General Manager – STAR Jalsha and President – Ad Sales -STAR Networksaid,“It has always been our endeavour to provide our viewers quality programme offerings which are innovative and also goes well with viewers’ culture and sentiment. We are delighted to know that all our shows are highly appreciated and well received amongst the viewers which prove that our channel has been considered as the ultimate destination in home viewing entertainment category. We promise that this trust and relationship with our viewers will keep growing through more and more exciting innovations and offerings over the years.” 

The leading prime time fiction offerings by the channel,Maa, Sindoor KhelaandAparajitoremain at the top of the charts in TVRs’ registering 9.1, 6.4 and 5.0forweek 35respectively. On21stAugust, 2011,observing the curtain fall of one of its most loved and popular fictional offering ‘Behula’achieved an astounding feat, when the show clocked a TRP of13.0, a record for any viewed show in Kolkata television. The prime time offerings by the channel have always garnered a loyal viewership far and wide across West Bengal. It has exhibited strong family bonding and strengthening of ties across Bengal through characters likeMouri, Behula, Subho, Rai, Tora,Rahul,Simantini,Om, Nikhil,Jhilik, Mumu.They are not mere characters from mega serials, but household names, whom people look up to as perfect illustrations drawn from life.

Source: TAM West Bengal, CS 4 years+

Source: Best Media Info

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