Press Release

Star Network and MSN’s television offering ‘What’s on Star’ witnesses a high

12 September 2013

Star Network and MSN recently collaborated to introduce a new offering for television fans online – WHAT’s ON STAR. The offering gives netizens access into exclusive content, picture, videos, previews on Star Plus, Life Ok, and Star Sports through msn.com, one of the top news and entertainment sites globally.

Star Plus, India’s leading Hindi General Entertainment Channel was the first to be introduced on ‘WHAT’s ON STAR’, hosted on the MSN platform, soon followed by Star Sports and Life OK. In a span of just three months, the offerings have witnessed a roaring 3.9 million views while the videos have been watched over 7 Lakh times. Amongst the popular downloads for Star Plus were Mahabharat, Master Chef Junior and Saraswatichandra. For Life Ok, Devon Ke Dev Mahadev took the lead with 5 out of 10 most views.

Talking about the association, Nikhil Madhok, Sr. VP, Marketing, STAR Plus said, “Our partnership with MSN has worked towards satiating the need of audiences to access Star Plus’s popular content at their own convenience, For viewers, who want to engage more deeply with the content, there is also some behind the scenes footage not seen on TV. This further strengthens their engagement with our shows and creates a virtual loop. The large fan following of the channel is pretty evident with the enthusiasm with which people have been viewing the content” 

“Our partnership with the Star Network brings a holistic experience for digitally connected consumers who want to watch their favourite TV programs at home, at work or on the move. Viewing of content online provides freedom and engages consumers consistently across devices and destinations on their terms. On the MSN platform, the Star Network content provides original video and high-performance solutions through a consistent strategy for connected platforms”, said Sanjay Trehan, Head – MSN, Microsoft Corporation India Pvt. Ltd.

Source: Bestmediainfo.com

Show me everything from anytime

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5

The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

This festive season Star Bharat brings you RadhaKrishn – a paean to eternal, unconditional love

~Savour the soulful journey of Radha & Krishn and experience the true meaning of selfless love beginning 1st October Monday to Saturday at 9 pm~

1 2 3
431
Imagine more
Id: 5743